MAKING & MARKETING YOUR CD: KEYS TO SUCCESS
You’re making a CD because you’re an artist who wants to share your vision. You’re ready to invest a lot of time, energy, heart and soul -- and MONEY -- in your project, and you want to make sure it gets the maximum possible exposure. The fact is, making and distributing a CD is both an artistic venture and a business. YOUR MARKETING PLAN BEGINS THE MOMENT YOU COMMIT TO MAKING A NEW CD. In this seminar, we explore the CD business from soup to nuts and the choices you can make right from the start to make sure your project is successful. We’ll discuss topics like budgeting, choosing a repertoire that’s both artistically and commercially viable, working with a producer, the benefits and drawbacks of using a record label, CD package design (do’s and don’ts) the ins and outs of publicity & radio promotion, social media marketing, Spotify playlists, and much more.
Judy Wexler has headlined jazz festivals performing arts centers and major clubs nationally and internationally. She has released five CDs which have all topped the national JazzWeek radio charts as well as garnering critical acclaim in DownBeat and JazzTimes and a profile on NPR.
Judy has parlayed her knowledge of the jazz industry into a successful and ever-growing PR and marketing firm, Mouthpiece Music (www.mouthpiecemusic.com).